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Marketing Research |
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Advertising Concept testing Advertising effectiveness Brand awareness/usage Brand image/equity Customer satisfaction/retention Market segmentation New product development Positioning Pricing strategies Purchase behavior Tracking Studies |
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Our experienced staff works as a team to coordinate all aspects of a research project from objective definition through data collection and reduction to analysis.
· Project management · Data collection · Data entry · Data reduction/tabulations · Data analysis · Reports/presentations |
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DP Research Solutions works in partnership with you, whether it is handling the entire project or just one phase. Our first step is to clearly define research objectives with you. From there, DP Research Solutions develops creative and effective research and questionnaire designs. We do not limit you to one research tool or design. We skillfully apply a wide range of methodologies. When implementing a study, we worry about the details so you don't have to. DP Research Solutions consistently achieves very high cooperation rates and obtains accurate data. DP Research Solutions works with you in the interpretation and implementation of the findings toward the goal of clear, concrete marketing strategies. |
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Disk-by-mail interviews National omnibus surveys (phone, mail, etc.) Focus groups 1-on-1's/in-depth interviews Mail surveys Telephone interviews Mall/Store intercept Web-based surveys |
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XenGenn Copyright 2005 - All Rights Reserved |
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Adaptive Choice Conjoint Cluster Analysis CHAID Crosstabs (with or without statistical testing) Discrete Choice Conjoint Discriminant Analysis Factor Analysis Latent Class Analysis Multi-dimensional Scaling Nonparametric Statistics Perceptual mapping Regression (linear, multiple, logit, log-linear) |
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PROMOTE INNOVATION, CHANGE THE WORLD |
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1 TEK Park 9999 Hamilton Boulevard Breinigsville, PA 18031 Phone: 484-397-4148 FAX: 267-373-1623
Product & Business Development
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